Executive Team


Chief Executive Officer

Geoffrey Finlay

Geoffrey Finlay brings more than 35 years of experience in the technology sector to his role as CEO at Logistyx Technologies. A serial and successful entrepreneur, he has acted as CEO for both UK and US public companies and has held chairmanships as well as non-executive director roles in public and venture-backed businesses. Geoffrey also lead the sale of nCipher to Thales during his tenure as CEO and acted as managing director at JDA Software during the company’s NASDAQ floatation. Previously in his career, he served as chairman of UDEX Ltd. and CEO at Kewill Systems.



Chief Revenue Officer

Linda C. Elliott

Linda brings a wealth of enterprise sales expertise to Logistyx Technologies, where she oversees a global team of sales professionals focused on helping businesses see a more complete picture of what’s happening with their parcel shipping and better understand where gains can be made. Prior to joining Logistyx, Linda managed a $500M division of Siebel Systems that maintained the highest client satisfaction scores for six straight quarters and oversaw strategic partnerships with HP, NEC and Microsoft. She also led a $200M sales and services region for IBM and served in enterprise sales at BankAmerica and FleetBoston. Linda earned a MA in Education and Mathematics from Stanford and a BA in Mathematics from UC Berkeley.



Chief Operating Officer

Ken Fleming

Ken oversees product and service enhancements and innovations at Logistyx and leads teams in charge of marketing and product development focused on bringing the industry’s most robust offering to shippers around the globe. Since the mid-1990s, Ken has led successful launches of many new technologies and services, including supply chain management, e-commerce, SaaS, and enterprise software and systems integration solutions. Ken most recently served as CEO of Eyefreight, where he grew revenue ten-fold during his five years at the company. Prior to Eyefreight, Ken served in a variety of executive and management roles at Transora, Kewill, Sterling Commerce and other technology businesses. Ken studied computer science at Mohawk College.


Matthew Firra

Chief Financial Officer

J. Matthew Firra, CPA

Matt manages financial strategy and operations for Logistyx, ensuring the company delivers growing value to its stakeholders through balanced growth and sound fiscal management. Since the mid-1990s, Matt has served the communications and logistics industries starting as a controller and then as a successful CFO. Most recently he served as the CFO of Vertrauen Chemie Solutions, where he was responsible for the strategic planning and initial capitalization of the company in order to build it through simultaneous multistate carve-out acquisitions. Before that he served as the CFO of AXIOM SalesForce Development, a SaaS provider in the sales performance management arena. Matt graduated from Southern Methodist University –  Cox School of Business with a BBA in Business Administration, Finance and Accounting.




Chief Technology Officer

Peter Nicholls

Peter leads the team of technologists and engineers responsible for integrating Logistyx solutions with the systems of more than 500 carriers around the world and bringing shippers the best of cloud-based and on-premise solutions to enable shippers to reduce shipping costs by as much as 40 percent or more. Before joining Logistyx, Peter founded Pantechnik International and was the chief architect of the company’s software solution, which is now a key component of the Logistyx product suite. Earlier, Peter served in various executive and management roles for Pitney Bowes and TanData (later named ConnectShip), where he was named on the patent for the world’s first client-server shipping software and rose to become president & COO before the company’s sale to UPS. Peter studied engineering at Imperial College of London and computer science at the University of Tulsa.