An astounding 75% of online shopping carts are abandoned by shoppers, leaving a vast number of potential sales just lingering at the final stage. Imagine the potential revenue spike if organizations could correct the issues causing shoppers to walk away right before making a purchase. To do so, it’s important to understand the primary drivers of shopping cart abandonment.
There are a variety of reasons why a customer might fill up their cart and then ditch it at the last moment. Among the most popular: they’re doing research. When they’re shopping, consumers do a lot of research on cost-related factors as they seek the best available deals.
According to ChannelAdvisor, 81% of shoppers conduct online research before making big purchases, with Amazon (55%) and Google (28%) the most frequent starting points.
In this article, Paula Heikell, vice president of product marketing at Logistyx Technologies discusses ways to prevent shopping cart abandonment with flexible shipping options.Read Full Article Here
Originally posted on Multichannel Merchant.