Article – Shopping Cart Abandonment: Is your Shipping Approach Hurting your Conversions?

An astounding 75% of online shopping carts are abandoned by shoppers, leaving a vast number of potential sales just lingering at the final stage. Imagine the potential revenue spike if organizations could correct the issues causing shoppers to walk away right before making a purchase. To do so, it’s important to understand the primary drivers of shopping cart abandonment.

There are a variety of reasons why a customer might fill up their cart and then ditch it at the last moment. Among the most popular: they’re doing research. When they’re shopping, consumers do a lot of research on cost-related factors as they seek the best available deals.

According to ChannelAdvisor, 81% of shoppers conduct online research before making big purchases, with Amazon (55%) and Google (28%) the most frequent starting points.

In this article, Paula Heikell, vice president of product marketing at Logistyx Technologies discusses ways to prevent shopping cart abandonment with flexible shipping options.

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Originally posted on Multichannel Merchant.