Commemorated each March, Women’s History Month honors the often-overlooked contributions of women to events in United States history and contemporary society in a variety of fields.
At Logistyx, Women’s History Month offers a perfect opportunity to spotlight the achievements of women leading Logistyx and the industry at large into the future. Women have been making invaluable contributions to the supply chain and logistics industry for decades, with more women increasingly pursuing careers in the field. While women have made continual strides in supply chain and logistics, there’s still room for progress and more equal representation in the industry.
According to a 2020 report from Gartner and Achieving Women’s Excellence in Supply Chain Operations, Management & Education (AWESOME), overall, women accounted for 39% of the total supply chain workforce, the same as in 2019. A historic 17% of chief supply chain officers (CSCOs) in surveyed organizations are women, up from 9% five years ago, with supply chain organizations in the consumer sector showing the strongest leadership pipelines. This, of course, makes sense financially, with diversity increasingly proving to benefit the bottom line. Companies in the top quartile for gender diversity, for example, are 21% more likely to outperform on profitability and 27% more likely to have superior value creation.
At Logistyx, the diverse talents and perspectives of the women on the team enhance our company’s ability to innovate and help our clients succeed, while working to drive the industry forward. The number of women in leadership positions is greater than it has ever been, and we sat down to ask a couple of those women in senior leadership roles how they got where they are today:
Beyond what we know from your title, what can you tell us about your role at Logistyx?
Dipti Gupta – Chief Operating Officer: I am responsible for all aspects of supporting Logistyx customers – from driving new implementations to ongoing infrastructure and functionality support. The best aspect of my role is speaking with a customer to understand how they use our software!
Lisa Henthorn – Vice President, Marketing Communications: I am responsible for all global marketing and communications, designing and executing strategies to increase Logistyx’s brand and engagement among key target audiences to advance the revenue goals of the organization. My favorite part of my role is that no two days are ever the same, and during the course of those days, I get to flex different muscles. I can write the introduction for a new e-book, analyze lead conversion rates, build an email campaign, review a new set of paid ads, talk to the PR firm, edit social media posts, and approve a trade show booth design within the span of a single afternoon. The constant pivoting keeps me energized.
How did you get into the supply chain and logistics industry and why did it spark your interest as a career?
Dipti: I am an electrical engineer with a master’s in industrial management. Implementing supply chain software offers a meaningful way to leverage my Industrial Management education without physical labor, and the measurable results of our efforts are gratifying.
Lisa: I met my mentor, Logistyx President Ken Fleming, at a digital marketing agency and followed him when he took the CEO position at a European supply chain software company. Initially, I had misgivings; I knew very little about supply chain software and wasn’t sure I would have the same affinity for B2B marketing as I did for my agency work. I could not have been more wrong! Businesses are comprised of people, and I quickly learned that even when marketing supply chain software, I’m marketing to people – providing them with the right information at the right time to help them meet their organizations’ needs. It feels powerful.
What’s one change you’d like to see in the industry to encourage more diversity?
Dipti: I’d like to see supply chain being taught in more colleges. Students need exposure to the various possibilities in this industry, so coming to this field is a matter of choice and not chance.
Lisa: Even before the pandemic, I’ve thought flexible schedules can go a long way toward attracting and retaining more female talent. As a working mother, I know how common disruptions are, and in how many different directions I can get pulled. I work hard to create a marketing organization in which an employee’s value isn’t based on their availability during normal working hours, but on their productivity and performance. I think this increases retention of female employees and gives our organization a more diverse talent pool for promotions.
Do you have a favorite business book?
Dipti: “Blue Ocean Strategy” by Renée Mauborgne and W. Chan Kim. It discusses how one can differentiate themselves in today’s crowded world!
Lisa: I’m an Adam Grant groupie. I loved “Originals.”
Who are/were some of your role models – personal and/or professional?
Dipti: My mother. It sounds cliché, but she truly instilled in me a sense of gender equality.
Lisa: My father had a long career in the manufacturing industry, and I remember when I was little, he would take me to the office and give me a tour of the warehouse floor. He would always say, “Remember, the only thing you have to recommend yourself is the quality of your work.” He was right, and I now proofread copy 10+ times before sending anything into production!
What advice would you give to women who are interested in getting into supply chain and logistics?
Dipti: If you have ordered something on Amazon or shopped at a local Macy’s, you already know a lot about supply chain and logistics. In today’s mobile-driven world, supply chain plays a crucial role for the economy to run. COVID has helped steer a shift from brick-and-mortar stores to online economies.
This is the best time to join this industry; your ground-breaking ideas can change how we all do business.
Lisa: Ignore stereotypes and pre-conceived notions. Whether you’re in finance, marketing, engineering, customer service, or procurement, there are roles for you in the supply chain. Know your strengths and recognize these can add value across industries.
Also, there’s something to the “timing is everything” cliché. How many parcels are sitting on your doorstep right now? This industry is at an inflection point, and your talents are needed more than ever.
As the field of supply chain continues to evolve and the demand for continuous innovation increases, having more diverse voices and knowledgeable women represented in positions of leadership provides value for many organizations and inspires more women to enter the field.
Logistyx is proud to have these and other women innovators on our team! Their exemplary leadership is an essential component to the success of our organization.
If you’re a bright, motivated professional looking to be a part of the innovation and success at Logistyx, visit our Careers page to see how you can join our team of global leaders dedicated to advanced transportation management solutions for parcel shipping.