Digital Commerce 360: Optimizing Luxury E-Commerce Fulfillment During (and After) a Pandemic
Sales of luxury goods are increasingly driven by e-commerce sales. While many retailers strive to meet customers’ e-commerce delivery needs by offering quick and affordable shipping above all else, luxury retailers and the customers they serve tend to view e-commerce fulfillment differently. Often willing to pay more for premium goods and personalized shopping experiences, consumers buying luxury products typically want transparent fulfillment and white glove customer service.
In a recent article for Digital Commerce 360, Logistyx Technologies President Ken Fleming shares best practices for luxury retailers to help advance their shipping strategies to satisfy their customers’ elevated expectations. These include prioritizing white glove customer service, emphasizing reliability and transparency, and leveraging automation to meet these and other critical needs.
As supply chains evolve through the age of e-commerce – and especially in response to the COVID-19 global pandemic – leveraging tools that increase transparency, connectivity and personalized customer service can give retailers a greater competitive advantage.
Read Ken’s full article on Digital Commerce 360: “Optimizing the Ecommerce Fulfillment Experience in Luxury Retail During a Pandemic.”