Omnichannel customers may account for only a small portion of retailers’ patrons, but they represent a hefty portion of sales by ordering more often than others. To better accommodate these omnichannel customers’ preferences, many retailers have begun to adapt their fulfillment processes by providing more convenient physical locations and pickup sites, 3D print & ship capabilities, manufacturer direct shipping, and more.
In a recent Multichannel Merchant article, Logistyx Technologies President and Chief Sales Officer Ken Fleming highlights this growing retail trend and the ways in which merchants are getting closer to customers to improve service and ensure profitability.
With the right enterprise parcel shipping and distribution software solutions equipped to handle the new omnichannel paradigm, retailers can increase efficiencies and build closer relationships with consumers to drive success.
Read Ken’s full article on Multichannel Merchant: “Omnichannel Merchants Shift Closer to the Customer.”