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Digital Commerce 360: Online Holiday Sales Set to Maintain Gains During 2021 Peak Season

To help open the potential to grow e-commerce sales during peak, retailers will have to  find creative ways to encourage 2021 holiday sales from other parts of the world and improve e-commerce fulfillment.

While 2020 brought an unprecedented surge in digital holiday sales, Digital Commerce 360 projects U.S. consumer spending online is set to grow a more modest 12.1% year over year (YoY) this 2021 holiday season. Still, digital revenue for the pivotal November-December period is expected to surpass the $200 billion mark for the first time, reaching $215.45 billion in e-commerce sales. The digital share of total retail sales will hit 25.5%, meaning more than $1 in every $4 spent on retail purchases during the 2021 holiday season will come from online orders.

Even with e-commerce sales growth expected to slow from last year, achieving robust gains on top of last year’s historic jump is notable given shoppers’ willingness to increasingly turn to online shopping and omnichannel services to purchase goods, even across borders.

Logistyx recently commissioned a survey showing purchase influences in cross-border e-commerce on consumers’ holiday shopping behavior this year. The research reveals that 55% of online shoppers from around the world would be open to buying holiday gifts from countries other than their own.

Respondents also indicated the following factors would impact whether to buy holiday gifts from a company abroad:

  • Price of the product (71%)
  • Uniqueness of the product (69%)
  • The ability to easily track orders online (69%)
  • Estimated delivery time (69%)
  • Having an easy returns process (69%)
  • Holiday sales and promotions offered by the e-commerce site (60%)

eBook - eBook Peak Season Parcel Shipping Thrival Guide

To help open the potential to grow e-commerce sales during peak, retailers will have to  find creative ways to encourage holiday gift sales from other parts of the world and improve e-commerce fulfillment.

Developing an omnichannel distribution strategy that includes e-commerce, in-store pickup, ship from store, etc. and utilizes advanced cloud-based multi-carrier shipping systems can position retailers for success during the holidays and beyond by providing them with greater flexibility to achieve cost savings while improving customer service and fulfillment. With the right technology, retailers can better respond to peak season demand to execute various fulfillment scenarios and enhance customer satisfaction.

To learn how you can take advantage of e-commerce growth and navigate various shipping scenarios this peak season and beyond, download our Peak Season Parcel Shipping Thrival Guide.