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Expecting the Expected: Research Confirms E-commerce Here to Stay

New e-commerce research shows it is here to stay and is firmly established as a go-to option for consumers.

Digital Commerce 360 published two articles recently examining the ballooning growth of e-commerce.

A decade in review: Ecommerce sales vs. total retail sales 2012‑2021” analyzes a decade’s worth of data from the U.S. Department of Commerce, finding 10 years after e-commerce accounted for only 8% of total retail purchases, online sales now represent nearly 20%.

Coronavirus pandemic adds $219 billion to US ecommerce sales in 2020-2021” explores the role of the pandemic in accelerating e-commerce well beyond expected growth. According to the article:

“From March 2020 through February 2022, U.S. consumers spent $1.7 trillion online, $609 billion more than the two preceding years combined (2018 and 2019), according to new data from The Adobe Digital Economy Index.”

and:

“Overall, in 2021, consumers spent $870.78 billion online with U.S. merchants, up 14.2% from $762.68 billion in 2020. If the pandemic would not have happened, Digital Commerce 360 estimates ecommerce sales would not have reached $870.78 billion for two more years, until 2023. And online sales would have only reached $754.33 billion in 2021.”

 

Add to those the results from the Logistyx consumer survey in which:

  • 57% of the participants, who were all online shoppers, made a minimum of one online purchase from a company outside their own country between August 2020 and August 2021.
  • 43% of the respondents said that the increase in their online shopping resulting from the pandemic made them more likely to “consider cross-border e-commerce purchases.”

US ecommerce sales as a % of total retail* sales - 19.1% in 2021, 8% in 2012

It’s clear confirmation of what we’ve come to expect: e-commerce is not only here to stay but is firmly established as a go-to option for consumers. For shippers, dealing with increasing order volumes and rising customer expectations can be a challenge, especially with ongoing supply chain issues, carrier capacity constraints, increasing shipping costs, weather delays, and labor issues complicating everything.

 Pandemic adds extra $218.53 billion to US ecommerce sales in 2020-2021

Luckily, there are solutions. As we detailed in our blog post “Why E-Commerce Demands Multi-Carrier Shipping Systems”:

Using a cloud-based multi-carrier shipping system with a Control Tower can help you future-proof your order fulfillment workflows against these market changes by giving you the flexibility you need to swiftly initiate:

  • New carrier services
  • Ship-from-store deliveries
  • Ship-to-store deliveries from distribution centers or other stores
  • Online order pickup at curbside or in-store
  • Advanced parcel management, including
    • Automated carrier rating and rate shopping to identify the lowest cost carrier service according to point of origin, point of destination, delivery timeline, and any applicable business rules
    • Parcel consolidation to control costs
    • Mode shopping to find carrier service alternatives
    • Automated cross-border compliance and documentation
  • Parcel shipping activity and status reviews at both large scale and granular levels
  • Automated delivery event alerts

And the features and functionality don’t stop there. The long-term value of cloud multi-carrier parcel shipping technology lies in its inherent ability to grow with you, enabling you to land an integrated transportation strategy worldwide – consistently improving on-time delivery rates and saving money with each parcel journey, no matter what you’re shipping, where you’re shipping, and with whom you’re partnering in the warehouse or on the road.

eBook - eBook Peak Season Parcel Shipping Thrival Guide

Contact Logistyx today to see why we’re Digital Commerce 360’s #1 Fulfillment Software Provider for three years running and to discuss how we can help you optimize your e-commerce fulfillment operations.