Behold: “the omni-channel customer experience.” The number of articles written about this topic every day is enormous. Proof positive: there are 29,800,000+ hits in Google on the subject, with headlines that talk to everything from the continued growth of omnichannel fulfillment worldwide (both in volume and in channels)… to Gen Z’s – ease with e-commerce… to the necessity of building a seamless customer experience and a powerful brand by involving not just the entire supply chain, but the entire organization. Long story short, your customer cares about one thing: to get their goods when, where, and how they want them.
As David Hogg, VP Business Development at Logistyx, points out in a recent article on Internet Retailing, taking a strategic – not a reactionary – approach to omni-channel distribution is the key to identifying opportunities to consistently achieve same-day/next-day delivery and thereby improve customer service as well as profitability. But while the promise of omnichannel is a win-win for consumers and retailers alike, many build an omni-channel fulfillment distribution model via a series of year-over-year IT projects and revised business processes instead of fundamentally redesigning the fulfillment model to optimize the customer experience and minimize the cost of increasingly complex supply chain processes. For example, by taking a re-design approach, retailers can connect assortment planning for online and in-store with demand planning – optimizing inbound delivery and inventory allocation. As a result, delivery from warehouse to consumer, from store to consumer, from store to store, and from warehouse to a pick-up point can be optimized for last mile fulfillment.
Read David’s full article on Internet Retailing, Omnichannel Fulfillment: The Never-Ending Delivery.
Want to learn more? Visit Logistyx at booth #C30 at Home Delivery World in Amsterdam, March 19-20, and plan now to attend David’s presentation, Make your Shipping Data Work for You, on March 19 at 13:10.