Amazon now commands 43% of all e-commerce sales—which means that for every dollar consumers spend online, Amazon gets 43 cents, leaving all its competitors in a brawl for the remaining pennies. Adding to the pressure: it’s also shipping those purchases at roughly a third of what the average small business pays.
So how can you navigate the complexity of omnichannel shipping, adhering to customer delivery expectations without compromising costs? Here’s a comprehensive approach to parcel transportation management.
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